/ continues to plan the opening of several more stores in the Philippines and out of the country. With 320,000 employees, plus 700,000 home-workers and small sub-contractors, it makes up 11 of the national total. Today, Bench/ is undoubtedly the country's largest retail clothing store with 53 Bench/ stores, 18 Herbench stores, 28 local franchise outlets and 120 distributors nationwide. Bench grew at an unparalleled rate by being the pioneer in the use of celebrity endorsers, television and giant billboards to propel a fashion brand that offers newspaper readership research premium quality products at affordable prices. Product Category, the Textile Industry in the Philippines. Problem Focus for Ad Materials (Objective). I have never been so lost in my life, this place is huge!
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But all in all, they're doing well. The students were listening well and really taking in what she had to say. Before I get into the actual teacher/classroom observation reflection I have to say that this high school is complete and utter chaos at any given moment! Bench became available for both clothing apparel and cosmetics in 1990. Their endorsers play a huge role in the portrayal of this image; that's why all the endorsers are usually chosen by Ben Chan himself. Related marketing data (as salient background information for ad campaign). I think a lot of that comes from what she was talking about, a young adult favorite, Facebook. Bench s target market are the young, fresh, teens and adults of the B and upper C class.