and experiences, figures of speech, and"tions. Generalization : An idea or statement which emphasizes general characteristics rather than specific manifestations. Metaphor : A figure of speech that makes an implied comparison of two unlike things by declaring them to be identical: The ship plowed the seas. Jargon : The technical language of a particular group that is inappropriate in most formal writing since it is frequently not understandable by those outside the group. The other two are logos, or logic, and ethos, or authority. When political ads play on our fears, telling us that voting for someone will lead to financial ruin or wars, they're using emotional appeals. A metaphor helps make connections without being direct; it creates a comparison between two dissimilar things by stating that they're the same. Let's look at how these devices can create emotional appeal in persuasive writing, a form of writing in which an author tries to convince readers that his or her opinion on an issue is right. Purpose : The specific reason a person has for writing; the goal of writing, for example, to inform, entertain, or persuade. For example, a TV ad showing victims of a very recent hurricane might include a request for money or supplies. Loaded words : Words that are slanted for or against the subject. Emphasis : Placing greater stress on the most important idea in a piece of writing by giving it special treatment; emphasis can be achieved by placing the important idea in a special position, by repeating a key word or phrase, or by simply writing more.
An anecdote is a short story that illustrates a point. Brainstorming : Collecting ideas by thinking freely and openly about all the possibilities; used often with groups. Personal narrative : Personal writing that covers an event in writing a study proposal the writer's life; it often contains personal comments and ideas as well as a description of the event. To attract interest, attract, engage, fascinate, tempt, tantalize, awaken a response, invite, entice, allure, captivate, intrigue, attract one's interest, enchant, beguile, please, catch one's eye; see also fascinate. A plea request, plea, bid, claim, suit, submission, solicitation, petition, question, imploring, recourse, entreaty, prayer, invocation, supplication, address, demand, importunity, call, requisition, application, overture, proposition, proposal, call for aid, earnest request, adjuration. Emotional appeals are especially prevalent in advertising. Metonymy : A figure of speech in which one word is used in place of another word that it suggests: He loves to read Dickens (Dickens' work) ; or the substitution of the part for the whole - I saw fifty sails (ships with sails). See like Sentences Sentence examples. But, you'll lose them in the long-run if you don't provide evidence, or logos, and show integrity and authority, or ethos.